ALOHAS is more than a fashion brand: it’s a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.

Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It’s a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.

We’re passionate about what we do, and that passion shines through in our work.

THE ROLE

As our Asia Marketing & PR Manager, you will be the architect of ALOHAS’ expansion into China and South Korea. Reporting to the Chief of Staff — Marketing & Sales, you will transform organic social media buzz into a structured growth engine. This is a foundational hire; you won't just follow a playbook, you will write it from our Barcelona HQ. Your mission is to bridge our Mediterranean essence with the vibrant digital ecosystems of East Asia.

YOUR CHALLENGE

• Platform Ownership: Lead and manage our official presence on Xiaohongshu (Red Note), Douyin, WeChat, Weibo, and Korean channels like Naver and KakaoTalk.

• Cultural Re-creation: Adapt global campaign assets for local audiences, ensuring cultural relevance beyond mere translation.

• Content Strategy: Develop a localized content calendar that balances high-fashion storytelling with platform-specific trends.

• Community Building: Manage daily engagement (comments, DMs, reposts) to foster a genuine ALOHAS community in Asia.

• PR & Media Relations: Build and maintain relationships with top-tier fashion editors at Vogue China, Elle Korea, Harper’s Bazaar Asia, and WWD Asia.

• Press Management: Coordinate press samples and lookbooks tailored specifically for the Asian media landscape.

• KOL/KOC Ecosystem: Identify and manage high-impact collaborations with influencers and "Key Opinion Consumers".

• Influencer Execution: Oversee the end-to-end process of seeding, gifting, and paid partnerships.

• Market Intelligence: Act as our internal expert on Asian digital trends, competitor activity, and consumer behavior.

• Strategic Advisory: Provide data-driven insights to help evaluate future steps like Tmall Global, Douyin Shop, or localized e-commerce.

• Cross-functional Bridge: Brief the creative and product teams on specific needs and platform formats for the Asian market.

• Performance Tracking: Monitor and report on KPIs including engagement, followers, and traffic conversions.

YOU WILL ROCK AT THIS ROLE IF YOU HAVE...

• Native-level Mandarin or Korean (bilingual in both is a massive plus) and professional English.

• 3-5 years of experience in digital marketing/social media specifically for the Asian market, ideally for a Western fashion or lifestyle brand.

• Platform Expertise: Deep "hands-on" knowledge of Xiaohongshu, Douyin, or Naver algorithms and content formats.

• Fashion DNA: A background in fashion, accessories, or sustainable lifestyle brands.

• Content Skills: Ability to write compelling copy in Chinese/Korean and perform basic photo/video editing.

• PR Network: Ability to build a network with Asian media outlets and fashion journalists.

• Analytical Mindset: Proficiency in tracking campaign performance and extracting actionable insights.

• Entrepreneurial Spirit: The autonomy to build a department from scratch and travel to Asia 2-3 times a year.

• Location: You are based in Barcelona or willing to relocate to join us at HQ.

BENEFITS

• A Culture of Freedom, Responsibility & Trust: We believe in autonomy, accountability, and mutual respect.

• Flexible Working Hours ⏰: Adapt your schedule to your lifestyle. We trust you to get the job done.

• Hybrid Work Model: Work from home some days and the office on others.

• Summer Hours (July & August) 🌞: Enjoy an intensive workday schedule so you can make the most of your summer.

• We’re a Company with Soul:

  • We live and breathe sustainability 🌱

  • We support family-life balance, parenthood, gender equality, and diversity 👶🏼

• Mental Health Support 🧠:

  • Team wellbeing initiatives

  • Two paid “disconnect days” a year—take time when you need it most

• Exclusive Discounts 💯:

  • Enjoy up to 70% off our products

  • Your family and friends benefit too!

• Creative Office Life:

  • Located in Gràcia, Barcelona

  • Stocked with coffee ☕ and fresh fruit 🍎

• Home Office Setup 💻:

  • Laptop + essential peripherals (keyboard, mouse, monitor)

• Growth & Happiness 🌈:

  • Constructive feedback, ongoing learning, and support for your professional journey

• Monthly After-Work Events in Barcelona 🎉:

  • Because we like to celebrate together!

Ready to shape the future in a luxury fashion brand? Join us and leave your mark 🚀

About ALOHAS

Want to know more? Video Presentation

Apply to work with us: careers.alohas.com

Our website: alohas.com | IG: @alohas