ALOHAS is more than a fashion brand: it’s a responsible shopping experience and a chance to participate in the fight against overproduction in fashion.

Working at ALOHAS is being part of the innovation and growth of a Spanish start-up with a young, creative and proactive team, good communication and a high level of energy! It’s demanding but extremely rewarding due to an environment where we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.

In a nutshell, we love what we do and it shows! 😀

THE ROLE

The Area Manager for Australia will act as the local owner of the market, responsible for launching, growing, and structuring ALOHAS in Australia through a balanced wholesale and retail-led approach, with a strong focus on future store expansion.

You will work closely with HQ (Commercial, Retail, Brand, Finance) while being the single point of accountability on the ground.

YOUR CHALLENGE

Wholesale Development (40%)

• Identify, open, and manage key wholesale accounts (premium boutiques & selected department stores)

• Own seasonal sell-in, sell-out, and re-orders

• Support partners on assortment, pricing, and merchandising

• Ensure alignment with global pricing, margin, and brand guidelines

• Monitor commercial KPIs (revenue, sell-through, margins, payment terms)

• Lead retail market entry strategy for Australia

• Scout and evaluate prime retail locations (Sydney & Melbourne first)

• Build store P&L models, ROI and payback scenarios

• Support pop-ups, temporary stores, and brand activations

• Act as local operator for:

• Store opening execution

• Local hiring & training (with HQ support)

• Ongoing store performance once live

• Be the key local voice in retail expansion decisions

• Establish ALOHAS as a desirable, premium brand in the Australian market

• Build relationships with stylists, editors, and local creators

• Coordinate with PR agencies if/when relevant

• Provide structured market feedback to HQ (product, fit, pricing, trends)

Market Ownership & Reporting (10%)

• Own the Australia P&L

• Deliver:

  • Weekly commercial updates

  • Monthly performance & insights reports

  • Act as the bridge between HQ strategy and local execution

• Continuously assess scalability and long-term APAC potential

YOU WILL ROCK AT THIS ROLE IF YOU HAVE...

• 5–10+ years experience in fashion / footwear / accessories

• Strong wholesale and retail network in Australia

• Experience launching or scaling brands in the AU market

• Commercially strong with solid understanding of P&L dynamics

• Highly autonomous, entrepreneurial, and execution-driven

• Comfortable working solo in early-stage market setups

WHAT SUCCESS WILL LOOK LIKE (FIRST 12 MONTHS)

• Strong wholesale footprint with the right partners

• Clear, validated retail expansion roadmap

• At least one successful retail activation (pop-up or store)

• Healthy margins and disciplined execution

• ALOHAS positioned as a relevant premium brand in Australia

BENEFITS

• A Culture of Freedom, Responsibility & Trust: We believe in autonomy, accountability, and mutual respect.

• Build a market from scratch with real ownership

• Work directly with founders and senior leadership

• Flexible Working Hours ⏰: Adapt your schedule to your lifestyle. We trust you to get the job done.

Ready for the challenge?🚀

About ALOHAS

Want to know more? Video Presentation

Apply to work with us: careers.alohas.com  

Our website: alohas.com IG: @alohas